5 Tips for Landing a Vape Sponsorship (the Right Way!)

 

Vaping is much more than an alternative to smoking – this $5 billion industry has become a subculture, full of tech, juice recipes, competitions, conventions, expos, and more. Within this eclectic group of ex-smokers, hobbyists, and hipsters lies an emerging vape economy.

Everyone from coil builders to cloud chasers, vape trick aficionados, vape models, and even vape photographers are all seeking some sort of sponsorship. This can cost free juice, hardware, or even cash, all of which should be part of a vape company’s marketing budget.

Like TV’s Shark Tank, smart investments take due diligence, and grabbing the attention (and marketing investment) of the right company takes more than just a hand out for free product like everyone else. Stand out from the crowd by doing your research and approaching a vape company prepared.

  1. Find the Right Sponsor

Don’t just send out a general template to a million companies you aren’t passionate about. Create a list of vape companies you want to work with, and eliminate those that make the least sense. If you want that premium juice line, you need to focus on what they want, which is to convert your audience into customers.

Coil builders should focus on wick and wire companies, while competition cloud chasers should focus on high VG juice companies. It could even be worthwhile to ask local vape lounges to sponsor you at regional competitions with branded merchandise.

Whatever avenue you pursue, figure out who the best of the best is, and prove to them you’re the perfect solution to help them market and sell their products to an audience they aren’t already reaching.

  1. Invest Your Time and Money

Professional skaters weren’t given their first skateboard for free. Michael Jordan bought hundreds of shoes before Nike started giving them to him, and Jack White bought his own instruments and recording equipment. These people invested their time and money into whatever part-time job, grind, or hustle they could to afford their equipment.

Vaping is no different. To distinguish yourself from everyone else on the street asking for a handout, you need to prove why you deserve it.

Bring credentials like stats to show views and revenue you already generate for yourself or others through online affiliate advertising services like Google AdSense, Amazon Affiliates, and Rakuten Linkshare or offline numbers. Don’t be lazy – put your money where your mouth is with a resume, or that vape sponsorship will go to the next person.

 

  1. Be Real on Social Media

Facebook, Instagram, YouTube, Twitter, and all the other social media sites have been around for years, and we’re all aware of fake followers, likes, and all that jazz. It’s as obvious as gold farmers in MMORPG’s (that’s massively multiplayer online role-playing games, to the non-nerds) like World of Warcraft and Everquest.

Your account is only 2 weeks old with 20k followers, and only 33 likes? C’mon, son!

Build a real following because numbers don’t lie. Try to build up 5k followers within six months. It’ll take some real effort, but that grind is what it takes to compete. It’s quite an achievement to build past 1k followers, but there are a million other people who have achieved it on any given social network.

If you want to compete with the likes of @VapePorn and @CaliVapers, you have to grow organically through carefully curated content to create a new standard. Overnight success is possible, but it takes 10,000 hours of focused effort over the course of years to achieve it.

  1. Build Rapport

Your first impression is always key, so be sure to fully understand a vape company before contacting them for sponsorship. Searching “(vape company) Twitter,” “(vape company) Facebook,” etc., along with reading a company’s website will arm you with invaluable knowledge before speaking to them. You’ll get an idea of how they interact with customers, their brand image, and much more.

Don’t bother contacting a potential sponsor via social media, however – that’s for the fans. You’re a professional business partner in the vaping industry who should send a personal email.

Find your new vape business partner’s email address or contact form on their website, and send a personal note with your intentions (and proper grammar). Include pictures, video links, and any stats to prove how you will create a buzz for them in exchange for free product or payment.

  1. Be Polite, Humble, and Professional

Again, you gotta earn your keep – just because you won a local cloud blowing contest doesn’t make you the next big thing. Every year, tens of thousands of amateurs around the world win freestyle rap competitions, and the combined views of every battle doesn’t compete with an Eminem or Lil Wayne mixtape. Vaping is a business, and you are only as good as your numbers.

Be modest, regardless of what you have, because there’s always going to be someone better. Brand sponsorships in any industry are about properly representing the vape image. Your personality and actions are an extension of the vape company’s brand and public image, so be the type of person you would want to work with.

Whether juice, coils, tanks, mods, or accessories, the vape industry has a big marketing budget. This doesn’t mean money and product is being thrown around blindly. Landing a vape sponsorship means proving you have a following, whether through videos, blogs, or social media. Focus on proving how these numbers will convert to revenue, and you’ll be well on your way to your next vape sponsorship.


Brian Penny
 is a former business analyst at Bank of America turned whistleblower, consultant, troll doctor, and writer. He’s featured on The Huffington PostMainstreetLifehackMoney Side of Life, Gaiam, HardcoreDroid, and more.

Additional content by Vape Chemist founder Conrad Alberto 

Vape Chemist | Philippine Mango



14 Comments

Deanna
Deanna

August 09, 2017

I’ve been vaping for almost 3 years.Due to health issues,I cannot go out and get a regular job.So I thought long and hard about what I’m passionate about.And it’s helping more people vaping to live a healthier life style.And I know that I could be outstanding at reviewing everything from the mods used to vape to the thousamds of e liquids out there.I was told over 3 years ago to quit smoking or die,due to blocked carotid arteries on both sides of my neck.So I started vaping,and they went away.So yes,I’m serious about helping others get away from cigarettes and changing lives!I’m very well spoken,and could be great as an reviewer!

Dylan Smok Notman
Dylan Smok Notman

April 20, 2017

I’d love to get sponsored, People around my area are quite very intrigued by how big and thick my clouds are , my setup is a smok x cube II with a smok tfv8 tank running about .15 ohms this has been my favourite vape yet always have it around 80-90watts and with my 80/20 vg/pg .3% nicotine juice by elements man its unbelievable what the right setup can make you do , people always say I have got the lungs of steel because of the mass amount of vapour I can hold

rdayat
rdayat

March 30, 2017

Give me vape

Shadow
Shadow

October 09, 2016

I just quit smoking a month ago, since that point I’ve invested a paycheck or two into becoming what I am today. All I hear is “Sucking on the robot dick” all day at my job site, but all I see is freedom. After learning what I have learned, my set up is 2 Eleaf box mod’s with built in batterys for my convenience the istick power 80W TC, and 40W TC. I have a couple other box mod’s I have the Smok R200, Kangertech KBox 120W, and an Innokin iTaste Hunter. I’ve tried settings all the way up to 200 full watt’s using the Smok and it’s Cloud Beast, and man is that tank ever something out of this world even with the eight coils it has in it’s base, doesn’t exactly do the right kick for me. I’ve been a big fan of Aspire since I started vaping, (My first tank being the Nautilus). I now use the Nautilus X Tank, and the Aspire Cleito. The Nautilus X is the best MTL in my opinion having tried a few, Kangertech, Smok, GS Air 2. There’s a few others but I can not name them of the top of my head but it has a smooth pull and great back hit factor, this is a true cigarette feeling tank and it just feels more natural and smooth comparing to my Nautilus Mini/Nautilus, it feels like the perfected version. And I don’t like powerful well huge built coils I’m not fond of rebuilding I’m lazy and for a good price for someone like me who’s not a fan of TC in any mode, or extremely high wattage I actually highly enjoy this at 45 watts. I like the 0.4 most it won’t heat up as much and it lasts me. I’m still learning more and more each and every day, and this is just the beginning for a conversation I could have all day, I’m an ex-smoker and I’m confident I will not go back to smoking. My life has improved I enjoyed my lungs being filled way to much, I was smoking 2 packs a day a smoke every 20 minutes to half hour. I felt scared and wanted to quit so bad, and now I have the alternative that has me vaping all day long everyday! And now I can’t even stand the taste of an e-liquid anymore that comes close to tobacco. I feel so much better about myself in every way possible then I ever did before this.

Get into vaping if you want to quit but cant “Kick” the habit, break the habit make it something more beautiful.

Bobby
Bobby

May 19, 2016

We get it dudes, you vape…

Adric
Adric

May 19, 2016

We get it, you vape…

raymond
raymond

April 08, 2016

i do cloud contest in kimberley south Africa cant afford to buy my stock anymore what can i do to get a sponsorship

BingMoney
BingMoney

February 19, 2016

Started with a vape pen lol…garbage. then graduated to a phantom mech mod with a mad hatter rda. Started blowing my first set of bog clouds but wasnt enough. So i upgraded again to a sigelei 150tc with a sapor rda and the clouds get noticeably bigger. So i got bored with 150 watts and upgraded once again. No i am the proud owner of an IPV5 200 watt with optional temperature control. Paired with a set of imren 40 amp batteries and a twisted messes rda and here come the biggest milky most massive clouds around my area. Looking for a sponsor now to get into some cloud competitions. My email is brandon32463@hotmail.com hit me up and happy cloud chasing too all the real vapers

lisa
lisa

January 09, 2016

I just got into vape and i love it i havent picked up a cig in two weeks and i dont want one this is great stuff..how do i get to become a sonpor and help others

RM One
RM One

January 06, 2016

Hey guys,
I’m not trying to troll through old posts, but the section on spend time and money is true! I took time had to save money finally got a Rig V2 and a tugboat RDA. Now I’m getting offers to test out ejuice and different mod/RDA setups. I use my normal social media accounts and post pics and videos. That’s the best way to go about it network through social media, Instagram seems to be the spot and the fb. Once again, spend money, get free stuff, post a lot of social media posts (after buying expensive setups, $300 and up), get sponsored!

Frank
Frank

October 19, 2015

I’ve been vaping for 2 years and trust me there’s 2 major vape companies I want to get sponsored by ( cloud chasers inc. And finlys) , I do competitions buthe do you advise for me to continue using my original social media accounts and boost my followers and with videos should I just post myself cloud chasing or what ? I have a great set up for out law comps. But with mech mod comps I’m don’t have a bad ass set up , it will bring great to hear back from you if you could email me with some pointers

david joyner
david joyner

September 25, 2015

Hi, the day after thanksgiving n 2014,I fell 25 feet threw a roof to the concrete below not my fault I have a good law suite going.I have smoked all my life.my my drs say I need to quite now.I just can’t.let me explain my ingeres I broke both pelvis my upper back and destroyed my right elbow. They say stopping smoking will help 80/ so I’m on workers comp and get 373 every two weeks and that don’t take care of my bills.so I was wondering cause I’ve tryed vape shops and loved it.the drippers cool ass hec could chasing and tricks are all so very interesting to me.but I can’t afford anything but love what capping is doing and my Dr says he’s all for it.so I was wondering if u new any company that might hook me up wit a dripper everything kit .I’m asking to save my health. And hopeing maybe someone in the vape community will maybe help in some way.if needed I can show medical records and leagle w case also.and I’d be happy to promote in any way.

Anonymous
Anonymous

September 15, 2015

If you can’t afford juice, you can’t afford cigarettes. That’ll make it easy to quit smoking.

Dustin perry
Dustin perry

September 10, 2015

I’ve been smoking cigarettes for 15 years I want to stop smoking and start vaping I’m jobless at the moment but would appreciate trying to see if its for me but need juice

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